In April 2019, we conducted a YouTube campaign celebrating the launch of XIAOMI Redmi Note 7. Top bloggers tested the new smartphone and played with the Crazy for More product tagline in their videos. The preparatory phase took 2 weeks. Below are the results of the campaign.
Building awareness and aspiration.
Delivering product values and messages to the right TA.
Video reviews by reputable
reach-building bloggers.
Valentin Petukhov
7 427 343 subscribers
Views: 974 161
Reactions: 126 643
It's Mamix
7 152 345 subscribers
Views: 5 200 349
Reactions: 372 738
Stupidmadworld
610 582 subscribers
Views: 149 643
Reactions: 9 556
Views: 144 394
Reactions: 39 916
Views: 51 872
Reactions: 3 465
Views: 100 472
Reactions: 3 111
Views: 142 104
Reactions: 6 167
Views: 41 176
Reactions: 1 776
