Attracting the right job candidates to apply and discouraging all the rest from applying. Building a strong employer brand and targeting passive candidates.
To fill the position of SMM assistant, we first advertised the vacancy across different career webistes and social media. We stated the basic requirements: responsibility, good attention span, great social skills, creative mind, willingness to grow into a SMM guru.
In just one week we got hundreds of responses which made it clear that traditional tactics don’t work – best candidates wouldn’t respond. At some point we decided to launch an out-of-the-box creative recruitment campaign to expand the candidate reach and find rare hidden gems.
We announced a contest on social media and invited candidates to work out a SMM strategy for a popular brand of instant noodles. According to the contest rules, the finalists were to meet our team and present their strategies in person. The winner would be invited to fill the vacancy at Integma.
