Twinset Online Store Promotion
The official online store of the Italian brand Twinset launched in Russia in the beginning of 2021. The brand was already present on the Russian market in the offline format and enjoyed consumer recognition; however, online sales were low. As a result of our work, the conversion rate at twinset.ru saw a 6-fold increase in the span of just 18 months.
Tasks
- Increase in sales volume
- Increase in amount of organic traffic from search engines
- Increase qualitative metrics and conversion rates
UX audit & simplified user journey
Our first step was to conduct a UX audit to identify exit points and factors that negatively affected conversion.
We developed a plan of improvements to increase the effectiveness of the online store, which allowed us to increase the level of conversions from 0.31% to 4.36%.
2021
2021
2022
2022
2022
2022
2022
2022
2023
2023
SEO
To increase the amount of organic traffic from search engines, site optimization was conducted. This included:
- Metatags for catalogue and product pages
- Schema.org microdata markup
- OpenGraph markup
- Canonical tags
- Writing texts for categories and product pages
2021
2021
2022
2022
2022
2022
2022
2022
2023
2023
Email marketing
- To expand the customer base and increase brand awareness, a mailing list was created via a highly relevant partner database.
Trigger mailings
transitions
conversion
average time spent
sales amount
Results*
16,2%decreased bounce rate
6,93increased view depth
48 min.increased average time on site
2021over 4 times more transactions per month
monthly revenue nearly doubled
4,36%conversion rate increased x 14
