Influencer marketing campaign for Xiaomi Redmi Note 7

april 2019

In April 2019, we launched a YouTube campaign as part of the launch of Xiaomi Redmi Note 7. In a series of video reviews, popular bloggers tested the new smartphone and defeated the slogan of the product Сrazy for more. It took only two weeks to develop and launch the campaign. The results can be found below.

KEY TARGETS

Ensuring maximum reach.
Anchoring technical advantages of the smartphone in the minds of the target audience.
Demonstrating competitiveness compared to other brands hero products.

SOLUTION

Endorsing influencers to create unique IGC for Xiaomi.
Outline the idea of each video: “Asking for more is not mad”.
Creative formats allowed to stand out from ordinary feeds, drive extra attention and generate organic reach.