Influencer marketing campaign for Xiaomi Redmi Note 7
april 2019
In April 2019, we launched a YouTube campaign as part of the launch of Xiaomi Redmi Note 7. In a series of video reviews, popular bloggers tested the new smartphone and defeated the slogan of the product Сrazy for more. It took only two weeks to develop and launch the campaign. The results can be found below.
KEY TARGETS
- Ensuring maximum reach.
- Anchoring technical advantages of the smartphone in the minds of the target audience.
- Demonstrating competitiveness compared to other brands hero products.
SOLUTION
- Endorsing influencers to create unique IGC for Xiaomi.
- Outline the idea of each video: “Asking for more is not mad”.
- Creative formats allowed to stand out from ordinary feeds, drive extra attention and generate organic reach.
It's Mamix
Views: 4 424 325 Reactions: 343 432
5 726 198 followers
#1 in “Trending”
stupidmadworld
Views: 4 424 325 Reaction: 343 432
605 401 followers
WYLSACOM
Views: 662 333 Reactions: 115 887
7 243 006 followers
Rozetked
768 041 followers
Views: 144 394
Reacrions: 39 916
Kik obzor
789 349 followers
Views: 51 872
Reactions: 3 465
ЗВЕРЬЕ
1 058 171 followers
Views: 100 472
Reacrions: 3 111
Varlamov
740 952 followers
Views: 142 104
Reacrions: 6 167
Mobiletelefon.ru
307 851 followers
Views: 41 176
Reactions: 1 776
17 238 969
OTS
5 701 295
Views
522 802
Reactions
USERS FEEDBACK
Channel Stupidmadworld
The video on It’s MAMIX channel
became #1 in YouTube’s "Trending"
