Integma has been working with Pupa Milano for 5 years. Every year, together with the brand team, we take influencer marketing campaigns to the new level. In 2021, we set a course to build friendly and long-lasting relations with a short list of opinion leaders, celebrities and popular bloggers. Many of them fell in love with Pupa Milano and repeatedly reached for us with personal requests for skincare and makeup items. They also published more content featuring the brand than it was planned.
This time we decided to break the general structure of the case and tell about the most outstanding achievements of our year with Pupa Milano.
