Pluryal is a European manufacturer of products for aesthetic medicine with two lines: Mesoline and Injectables. The brand's philosophy is based on the principles of natural beauty and the belief that women are beautiful at any age.

Key advantages:

1. European quality confirmed by international certificates.
2. Support of the professional community of cosmetologists: loyalty program, training events.
3. A wide range of products aimed at solving relevant problems in cosmetology: from age-related changes, hyperpigmentation and acne to hair loss and excess weight.

In order to keep the attention of professionals and end consumers, rubrics with content for both segments of the audience were developed.

We published interviews with doctors, developed expert articles together with the brand trainers, showed the results of procedures and actively answered subscribers' questions, broadcasting the key message "Your most beautiful age is now".

Unlike other brands in the category which focus on the semantic part of the content, much attention was paid to the visuals. The design and aesthetic feed became the key to the popularity of the brand among the audience.

@pluryal_russia instagram feed

Initially, this format was aimed at professionals, but eventually, it involved all subscribers. Easy-to-understand and accessible delivery of information contributed to this.

The "Before and after" posts are among the most popular in the industry. We succeeded in finding a new aesthetic visual solution to illustrate the results. Each post tells about the patient's expectations and shares the details of the procedure.

A lot of attention was paid to educational content.

Beauty is not only about cosmetic procedures, but it is also about the way of living, about emotions, attitude towards yourself and the world. This idea was broadcast by inspiring lifestyle posts.

Motion graphics and videos are a necessary element of a captivating Instagram profile, which allows to diversify static content.