Social media marketing for STOCKMANN

September 2021 - November 2022

SMM support for a well-known, popular chain of department stores is a point of pride, but not a simple task. STOCKMANN has over 300 brands, and focus should be devoted to each of them. Along with the client's team, we do a colossal amount of work every day so that the wide audience in Moscow, St. Petersburg, Ekaterinburg, and Murmansk knows that STOCKMANN is a place where you can easily put together a wardrobe for the whole family, and buy everything you need for a beautiful, cozy home.

Goals and tasks

  1. Increase customer loyalty among the current audience and attract a new one
  2. Communicate the advantages of STOCKMANN and stand out from the competition
  3. Inform audience of the selection and offerings, convert brand awareness into consideration and purchases
  4. Stimulate visits to both department stores and online store
  5. Build an emotional connection with the audience

Volume and types of content

Every month we develop no fewer than 240 pieces of content for the STOCKMANN online community on social media. A minimum of 16 of these are in dynamic video format. The photos used are brand images, the online department store's photo bank, and photos from special shoots by the Integma Creative Studio.

Regular content

Current offers


Multi-brand collections with studio photos

Multi-brand collections of products in the same category

Looks based on current collections

Educational content


Stylist advice for creating modern looks

"Fashion dictionary" rubric Explanations of modern fashion terms

Video digest dedicated to seasonal trends

Stories for VKontakte


Engaging content


Contests with brands



Integma Creative Hub

Dynamic content


Video review of new collections

Stop motion animation

Presentation of new arrivals

Subject photoshoots



September 2021 - November 2022

> 90 600
> 37 000
Net gain
> 4 300
Number of publications
> 48 000
Number of reactions

New Cases