The Club brand was founded in 1984 in Istanbul. It produces women's and men's collections of clothing, shoes and accessories, associated by the idea of versatility and eclectic style of big cities.
Leader in the fashion retail market in Turkey.
Launch support of Club on the Russian market, awareness raising among the audience and communicating benefits are the main tasks that we had solved for the brand.
PR support 360°
The communication campaign was aimed at broadcasting the image of the fashion Turkish brand, which is famous for the high quality of workmanship
and natural fabrics.
In the editorial materials, the mass media broached an various aspects - from the 40-year history of the brand and collaborations with famous artists to details of production processes and quality control.
DISTRIBUTION OF MATERIALS ABOUT THE BRAND TO THE MASS MEDIA
After the announcement in the social media, it has been continued through the seasonal collection presentation.
Constant collaboration with fashion editors and stylists ensured the continuous presence of the Club in the information space.
The Club brand became a revelation for the Russian audience, clearly showing: the fashion industry in Turkey is well developed and at a high quality level. Together with the company’s representative office, we see great potential for sales in Russia. The brand has already won its customers in Moscow and St. Petersburg.
Results
40
References in mass media
MARCH-JUNE 2023
223 306 200
Coverage
MARCH-JUNE 2023
5 045 044 ₽
PR-value
MARCH-JUNE 2023
Website creation
With the preparation of the first publications about Club in the social media, the question arose, where to lead potential buyers to get to know the brand in more detail? Since the creation of an online store in Russia was not part of the company’s immediate plans, it was decided to develop a Russian-language website, where users can find current collections and points of sale in Russia. The work of website development was completed in the shortest possible time.
Creating a site showcase is always more difficult, because it has its own laws of user interest. In addition, the online store uses other user paths. In this case, it was important for us to increase interest in the Club and show points of sale, as well as lay a good foundation for the further development of the site and its transformation into an online store.
