We held a celebrity marketing campaign for the French cosmetics brand Caudalie: Elena Podkaminskaya, Olga Shelest, Elena Lyadova and other celebrities were invited to test the anti-age product line and share testimonials on woman.ru and social media. Go ahead to learn about the campaign and our results.
Building brand awareness among TA
Delivering values and translating communication messages – of the brand in general, RESVERATROL [LIFT] range with a focus on the hero project – Creme Cachemire Redensifiante
Engaging consumers and building emotional connections
Driving trial, building loyalty and enhancing retention
The anti-aging subcategory is known for its overwhelming information clutter and large media investments of the competitor brands. The key communication target was to deliver values and communication message of Resveratrol [Lift] line, аs well as build credibility and aspiration.
A multifaceted campaign based on influencer testimonials with a strong digital media support.
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