Calzedonia group is one of the largest Italian companies
with worldwide recognition. The group combines 4 fashion brands: Calzedonia, Intimissimi, Tezenis, and Falconeri.
Our main task was to achieve the maximum share of voice for each brand in the group. To accomplish this, we employed a wide arsenal of communication tools and technologies.
In order to become leaders among fashion-brands in terms of mentions, we organized amazing events for the media, bloggers and clients, attracted top celebrities, and organized a record number of PR publications, including on the covers of popular magazines.
Public talk with Intimissimi
One of the first events in the format of public meet and greets and interviews with celebrities. In a matter of days, we developed the concept and invited celebrity participants who discussed the topic of beauty - internal and external, as well as sources of strength and inspiration for women. The participants were Svetlana Bondarchuk, Ravshana Kurkova, Polina Kitsenko, Elena Temnikova and Daria Malygina; the discussion was moderated by Ksenia Sobchak.
In honor of the Falconeri launch in Russia, we organized an event at the Italian Ambassador's residence, which was attended by over 20 editors-in-chief and publishers in Russian media. The president and founder of Calzedonia Group, Sandro Veronesi, met the guests, along with Italian Ambassador Cesare Maria Ragaglini.
We invited Russian editors-in-chief from top publications to the spectacular Intimissimi on Ice show in Verona. Among them were: Vogue, Glamour, L’Officiel, Numero, OK, and Grazia, as well as brand ambassadors and celebrities.
In addition to single page, spread and multi-page materials in support of the client's brands, we also received over 20 covers with models in total look from the Calzedonia Group brands.
During its collaboration with Integma, the group's brands increased their number of mentions 3 times, PR Value - 14.5. This propelled Calzedonia group into the top-5 for media mentions in the category of fashion-brands, among names like Chanel and Dior. Over the course of the year the group significantly expanded its market share.
